Sales Exponential

Article by Ron C.

Phew! I can?t count anymore. There are almost as manycopywriting definitions as there are copywriters in the whole world. Copywritingis basically writing ad and sales copies such as headlines, slogans, flyers,newsletters, brochures, direct mail packages and even website. But, boy! Thiscan hardly suffice to be a definition of something as profound and?umm?highly versatileas copywriting.

As Bruce Bendinger describes copywriting in his famous book,?The Copy Workshop Workbook??.

Copywriting is a job.

A skilled art?

Verbal carpentry?

Words on paper?

Script to time?

And one more thing

?Salesmanship

This is definitely the most graceful and sexiest definitionof copywriting I ever heard. And the last point added in the description just givesit a whole new dimension. Yes, that is Salesmanship!And it is indeed the most important characteristic of any form of competentcopywriting. What is salesmanship? Salesmanship is your ability to sell! Thisis only what separates the master copywriters from the average. Whether you arewriting a grant proposal or you are scribbling a quick banner ad, yoursalesmanship is what is makes it stand apart from the rest.

If you are really not satisfied with the poetic and abstractdescription of copywriting as Bruce did, here?s an even clearer and morespecific definition of copywriting. Copywriting is the science and art ofcreating word marvels, to promote some idea, object, person or enterprise. Copywritingis basically selecting, weaving, editing and assibling words in such a way asto persuade the readers (in other words, prospects) to take some action. Now,that action is not specifically selling something. It can be subscribing to alist, making a phone call, sending an iail, viewing an ad, clicking a link orvisiting any nearby store.

That?s the main purpose of copywriting, and that is whatcopywriting is in essence.