Sales Exponential

Sales Talk

Most books about sales are written by people who have not sold anything in the past decade except their sales courses and their sales books. Few sales book authors have recent experience selling something concrete to the real world. This manual, on the other hand, is written like a speech by a man who got his sales talk training on the job and refined it at Toastmasters. He asks if he can tell us what he wants to tell us before he tells us. He tries several communications techniques, including a few duds that work as speeches given over rubber chicken dinners but bog down in print. Still, the voice of an everyman talking plain about sales language, sales skills and sales foibles is valuable. For its simplicity and useful anecdotes, getAbstract.com recommends this book to beginning salespeople, veterans with declining numbers, corporate communicators and entry level PR types.
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