Sales Exponential

Today, selling real estate in Lakewood Ranch, Florida can be quite a challenging task to say the least. Lakewood Ranch houses are selling for over $ 100,000 less than they were only a few years ago. This is great news for everyone buying Lakewood Ranch real estate (the bargains are crazy), but it is devastating for anyone selling Lakewood Ranch real estate.

Nevertheless, it’s still possible to sell your home in Lakewood Ranch, but only when you pull out all the stops…only if you do all you can to beat what all the other houses on market are doing.

First of all, you need to understand this fundamental concept…Selling a house is like selling anything at all…it is really a business…and like every business you want to bring the maximum number of customers as you can to that business. This is whats called “driving traffic”.

Regardless of what you sell, the best way to come up with a sale is to drive the most amount of traffic to your business. No traffic = no sale. The same is true for real estate, particularly in this tough economy. If you wish to sell a house in Lakewood Ranch then you must drive traffic to that home.

Here are several tips to help you drive traffic and sell your Lakewood Ranch home…regardless if you are a FSBO (For sale by Owner) or you are employing a realtor.

1. Get listed in MLS. Of course, if you use an agent then the realtor is going to list you in the Mid-Florida Regional MLS. If you are not employing an agent then you can use a flat fee listing service. You can find a local flat fee listing service that will place your home in the Mid-Florida Regional MLS for only $ 299.

Keep in mind, it’s about traffic…if you are not listed in MLS you simply won’t receive the traffic. Even so, do not just stop there…make certain to get listed on other websites as well, such as Craigslist, Yahoo Real Estate, Zillow, Trulia, Realtor.com and others…

2. Create a sig file. A sig file (short for “signature” file) is something you can add to the end of each and every email you send. Each email service will have a different way of creating a sig file, however once set up you will never need to consider it again.

If you work with Outlook Express go to tools>>options>>signatures and then enter something to do with the sale of your home such as “Sit by the pool and drink pina coladas while your friends up north freeze their butts off.” You can even include a picture of your house.

This can be a great passive way to advertise your house. Each and every time you send an email your “signature” will automatically be attached to the bottom. You can set this up for your home email as well as your office email. If you send or forward jokes just think how many more people will know that your house is for sale.

3. Set up a website. Setting up a website these days could not be simpler. It costs next to nothing and makes it much easier to market your house. Just think, for virtually any advertising you create you can add your web address . Now anyone can visit your website AND once on your site folks can simply add their contact info.

4. Create a video. These days video is all the rage. You can easily benefit from that by making a simple video of your house and uploading it on YouTube and other video sites. The simplest way to accomplish this is by simply taking a number of still photos of your house (inside and outside) and then use a company like Animoto to turn your photos into a professional looking video. When your video is done post it to as many video sites as you can.

5. Facebook! As I stated earlier, selling a house is about getting that home noticed…it’s about allowing as many people as you can know that your house is for sale and there is simply no better way to get the word out than Facebook.

Once again, when it comes to selling a home in Lakewood Ranch the old methods, while good, are simply not enough anymore. If you truly desire to sell your Lakewood Ranch home then you MUST stand out from the crowd, you MUST drive traffic to your home. The people who go that step further are the ones who are able to sell their Lakewood Ranch real estate.